I Love Happy Cat Lou Socializer is a wood-and-metal massage tool at 4x2x35cm, designed to massage a cat's cheeks, chin and forehead — the areas cats naturally rub to deposit their own facial pheromones.

Targets the cat's own pheromone-depositing zones

Cats naturally rub their cheeks, chin and forehead against furniture, people and each other to deposit facial pheromones — a genuine self-soothing and territory-marking behaviour — and this ergonomic tool is shaped to mimic that same rubbing motion, encouraging that natural pheromone production for comfort and calm.

Beyond the physical comfort of a gentle massage, this is meant to build the bond between owner and cat through touch a cat already seeks out instinctively.

• ✓Targets pheromone-depositing zones. Cheeks, chin and forehead.
• ✓Wood and metal construction, ergonomic for hand use.
• ✓Encourages natural relaxation and bonding.

Care & use

Gently stroke your cat's cheeks, chin and forehead with the tool, following your cat's own cues for what it enjoys.