Bio PetActive Bio Magic is a waterless dry shampoo powder for cats, scented with lavender and rosemary. Sprinkle it into the coat, massage it through, and brush it out — freshening the fur with no bath, which for most cats is the whole point.

Made for a species that hates baths

Most cats groom themselves thoroughly and rarely need bathing — and most cats deeply object when the day comes that they do. A wet bath can be genuinely stressful for a cat, and stressful for you. A dry powder sidesteps the fight entirely: no water, no restraint, no soaked and shivering cat afterwards.

It's most useful for the times a cat's own grooming can't keep up — an older or overweight cat that can't reach everywhere, a long-haired coat that's gone greasy at the back, a kitten that's got into something, or a rescue that isn't ready to be handled in water. The powder absorbs the oil and dirt behind the smell, and brushes out to leave the coat cleaner, fuller and fresh.

• ✓No water, no stress. Cleans without the bath most cats can't stand.
• ✓Absorbs oil and odour. Lifts greasy buildup and neutralises smells rather than masking them.
• ✓Helps the cat that can't reach. Support for older, heavy, or long-haired cats whose self-grooming falls short.
• ✓Free from dye, parabens, talc & synthetic fragrance. A natural formulation, made in Türkiye.

How to use it — and brush it all out